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Announcements
Fun in the Foothills tourism marketing project launched August 7, 2008 Okotoks, Alberta Olde Towne Okotoks, the Town of Okotoks, the Diamond Valley Chamber of Commerce and the Cowboy Trail have partnered with Travel Alberta to increase tourist visits to the Foothills Region. They have created a tourism marketing brochure entitled "Come Explore Alberta's Majestic Foothills" aimed at attracting day travellers from Calgary to the communities of Okotoks, Black Diamond, Millarville, Longview, Okotoks and Turner Valley. The main objective of the project is to promote the area as an appealing and convenient destination choice for Calgarians who are interested in exploring outside the city boundaries and are open to experiencing rural cultural and recreational activities. With fewer long-haul trips anticipated in 2008 resulting from higher fuel costs and a strong Canadian dollar, Albertans are staying closer to home. The full colour brochure features high impact photos and messaging based on four predominant themes -
the Calgary Herald with the balance available through the partner organizations and their members. Full funding in the amount of $ 15,000 was received from Travel Alberta's Destination Awareness Program, administered by the Calgary and Area Tourism Destination Region, covering 100% of the project costs. The idea originated from a member of the Olde Towne Okotoks Merchants' Group who had seen a similar initiative undertaken in Bragg Creek. Shane Olson, Economic Development Team Leader with the Town of Okotoks coordinated the project with assistance from Community Futures Highwood. Mr. Olson stated "The Town of Okotoks and Olde Towne Okotoks are pleased to be working with the Diamond Valley Chamber of Commerce and the Cowboy Trail on this initiative. It is a great example of communities and organizations working together to expand limited marketing budgets and create greater economic impact in the region". The marketing message will funnel readers toward the partner websites, Olde Towne Okotoks, (oldetownokotoks.ca) and the Diamond Valley Chamber of Commerce, (diamondvalleychamber.com) to provide specific event and activity information. Those preferring to call will be directed to the Okotoks Visitor Information Centre. Tied into the campaign is a contest to experience "Fun in the Foothills" which will feature a wide variety of prizes from local businesses, offering winners an opportunity to sample Foothills products and services. Prizes valued at more than $ 2,000 range from mountain horseback rides and golf to shopping and dining gift certificates. The contest will encourage increased visitation to the region and serve as a method of tracking inquiries and gauging interest. John Kirinic, President of the Diamond Valley Chamber of Commerce noted "There is so much in the region to offer tourists; magnificent natural beauty, lots of recreation, great shopping and dining and plenty of fun and exciting events. This project provides an effective and affordable venue to promote our communities and businesses. We are delighted to be able to participate in this project" For additional information, contact: Shane Olson Economic Development Specialist Town of Okotoks Cell: 403.819.5643 solson@okotoks.ca John Kirinic President Diamond Valley Chamber of Commerce Tel: 403.444.9098 jkirinic@diamondvalleychamber.com Golf 4 Wellness, 5th Annual Charity Golf Tournament This year the Oilfields/Okotoks Health Foundation will endeavor to raise $90,000 to purchase Emergency Pediatric equipment, and support muchh needed Pediatric Programs and other health care services for the Oilfields General Hospital and Okotoks Health & Wellness Center. Sponsorship Package "Treasures of Alberta" A Beautiful Coffee Table/Gift book of Alberta, showcasing the Diamond Valley Area Within the pages you will find an insider's guide to the best that the Diamond Valley area has to offer. From dining to the great outdoors, the publishers have scoured our area to bring you a guide that you are sure to enjoy and make your travels to our area a memorable one. Contact Ruth at: (403)933-5309 or email us at: info@diamondvalleychamber.com to purchase your copy Also available locally through Diamond Valley Chamber Members:
Chamber Phone BookMembers are bolded and highlighted in the "white pages" for freeand get 10% off "yellow page" advertising. Area Phone Book PROMO Please contact:
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